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Submit, Search and Find Technical Information  - Manufacturers.Directory

Publish detailed descriptions, literature about your company, products and services

88% of customers research a product before they buy it. That’s true whether they’re shopping in a physical store or online. Today’s tech-savvy customers want detailed information about any new product or service they’re considering buying. And remember, as mentioned above, 20% of purchases are abandoned because customers can’t find the detailed information they need. So, clearly, product and service descriptions do matter. But the question is, why?

They highlight value. When a customer considers purchasing what you have to offer, the only question in their mind is, “How is this going to benefit me?” If your description answers that question well, it can convince a potential customer to pull the trigger on a purchase.

They describe the benefits. Every product or service has features that are directly tied to its benefits. A good description emphasizes those benefits, increasing the desire for your products or services.
   
They showcase your unique selling point. What makes your products or services different from your competitors’? A good description will clearly communicate that difference to your audience, so your offering stands apart from other, similar options in the market.

In the simplest terms, a great product or service description is vital because it will quickly answer the most pressing questions about what you sell. That makes it easier for customers to decide whether to buy.

Submit articles about your business, products and services

Let us create your business product articles for you:
We can make your company product articles, technical presentations, for you, including pictures, video, industrial category selections, linking to your website, detailed descriptions, RSS feed inclusion, etc. and place your article there where it will be seen. Send us an email here to get it done.
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