Understanding Manufacture OEM, ODM, OBM

What is Manufacture OEM, ODM, OBM?

  • OEM (Original Equipment Manufacturer) refers to a company that manufactures components or products that are then sold by another company under its own branding.
  • ODM (Original Design Manufacturer) involves a company designing and manufacturing a product that is eventually branded by another firm for sale.
  • OBM (Original Brand Manufacturer) signifies a company that both designs and manufactures a product and sells it under its own brand.

Available Machining Types

Machining types vary based on the material removal process, precision, and the nature of the job. Common types include:

  • Turning: Rotating the workpiece against a cutting tool.
  • Milling: Rotating a cutting tool against a stationary workpiece.
  • Drilling: Creating round holes in a workpiece.
  • Grinding: Using an abrasive wheel to finish or smooth a workpiece.

Available Machining Methods

  • CNC Machining: Computer Numerical Control machining for high precision and complex shapes.
  • Manual Machining: Direct human control over the machining process.
  • Laser Cutting: Using a laser to cut materials.
  • Waterjet Cutting: Using high-pressure water, possibly with abrasives, to cut materials.

Manufacture OEM, ODM, OBM

  • OEM allows for high specialization in production, offering components to various brands.
  • ODM lets brands sell technically complex products without having to develop them.
  • OBM provides complete control over the product and brand image.

Frequently Asked Questions: Manufacture OEM, ODM, OBM

1. What do OEM, ODM, and OBM stand for?

  • OEM (Original Equipment Manufacturer): Refers to a company that produces parts or equipment that may be marketed by another manufacturer.
  • ODM (Original Design Manufacturer): A company that designs and manufactures a product, as specified, that is eventually rebranded by another firm for sale.
  • OBM (Original Brand Manufacturer): A company that manufactures its own product and sells it under its own brand.

2. How do OEM, ODM, and OBM differ from each other?

  • OEM focuses on manufacturing products based on the design and specifications provided by the client. The client then sells the product under their own brand.
  • ODM involves the manufacturer not only producing the product but also designing it. The client company buys the finished product and sells it under their own branding.
  • OBM implies that the manufacturer designs, produces, and markets the product under its own brand and retains all rights and intellectual property.

3. What are the advantages of working with an OEM?

  • Reduced R&D costs as the design is provided by the client.
  • Flexibility in production volume and scale.
  • Ability to focus on manufacturing efficiency and quality.

4. What are the benefits of choosing an ODM?

  • Lower development time and cost as the product design is handled by the ODM.
  • Access to proven products that can be rebranded, reducing market entry time.
  • Benefit from the manufacturer's expertise in product design and production.

5. Why would a company choose to be an OBM?

  • Full control over the product design, quality, and branding.
  • Higher profit margins as the product is sold directly to consumers or through selected distributors.
  • Ability to build and enhance their brand value and recognition.

6. What industries commonly use OEM, ODM, and OBM?

  • OEM is common in automotive, electronics, and computer hardware industries.
  • ODM is prevalent in electronics, clothing, and consumer goods.
  • OBM is used across various sectors, particularly where brand value and product differentiation are critical.

7. Can a company switch between OEM, ODM, and OBM?

Yes, a company can evolve from OEM to ODM and eventually to OBM as it develops its design capabilities, brand, and market presence. This evolution allows a company to capture more value within the supply chain.

8. How does a company decide whether to go for OEM, ODM, or OBM?

The decision depends on factors like the company's core competencies, market goals, resources, and the level of control it wants over production and design. Companies often conduct strategic analyses to determine the best fit for their business model.

9. What are the challenges of OEM, ODM, and OBM?

  • OEM challenges include maintaining quality standards and managing supply chain risks.
  • ODM involves ensuring the product meets the client's expectations and differentiating it sufficiently from products manufactured for other clients.
  • OBM faces challenges in brand building, market penetration, and competing against established brands.


Choosing between OEM, ODM, and OBM depends on a company's strategic goals, resources, and capabilities. Each model offers different benefits and challenges, with the choice impacting the company's position in the market and its potential for growth and profitability.